Powered by Frugl to deliver data driven solutions and retail intelligence
InFocus Analytics provides Intelligence and Behavioural Insights for the Grocery Industry. With offerings ranging from out of the box -aaS to Professional Services, InFocus Analytics is ready for you
InFocus Analytics is already the go-to for Grocery Industry Intelligence within the Media with our insight already being used by One Big Switch, Herald Sun, The Age, Yahoo! Finance, 7 & 9 News, The Today Show, The Daily Mail and more
Simple to use Retail and Grocery Insights providing Actionable Intelligence Solutions. Contact Us for a a tailor fit of the InFocus Analytics subscription or services that best fit your Data Intelligences needs
Our analytics catalogue is always growing. With a subscription to InFocus Analytics you can access retail intelligence that is ready to use and make decisions to gain real ROI. And if we don't already have it, we can build it for you
Directly compare the prices of your products, against the prices set by your competitors
Pinpoint the effects of seasonality on specific products, categories and pricing
Determine how to optimise your promotional strategy by analysing competor promotional activity
Compare and contrast retailer category brand inclusions and exclusions to stay informed about stock dynamics
Understand your customers’ shopping behaviour, including what they shop for, when they shop, how they respond to pricing promotions and more
Apply our behavioural segmentation models to improve customer engagement and increase loyalty, with improved targeting and personalisation
Perform your own bespoke surveys on our consumer research panel, and derive insight to help connect with your customers
Get direct feedback on your customers’ experiences with your products and those of your competitors
Our onboarding processes ensure that you derive value from our analytics tools as quickly as possible. Our account services team are on hand to assess your requirements, and offer free trial access to our off the shelf solutions. If you have more bespoke needs, our team of data analysts and engineers will partner with your organisation to build a solution that is tailored for you
We have a comprehensive selection of 1st and 3rd party data sets that underpins our analytics capability. Our B2C shopping mobile app provides a unique and highly valuable source of shopper behaviour data, which combined with a blend of syndicated and publicly available product and pricing data, gives us a deep perspective of the Australian grocery retail market. Of course, we also have the ability to integrate client data into our solutions simply and securely
Yes we do. A significant part of our data analytics team is devoted to enhancing our application of data science, and ML is at the heart of this. We apply ML techniques to enrich grocery product data, in terms of categorisation into product hierarchies, and product matching within and across retailer inventories. So, if you have challenges in categorising your products into a common hierarchy, or matching identical or similar products, we have the tools to help
The Frugl team come from for grocery, or in related industries. Having accumulated skills in areas like general management, marketing and data analytics, we believe that we are ideally placed to use our knowledge and data to create value for your business
Want to get access to InFocus Analytics? Have a Grocery Intelligence Project? Sign up to find out more